When it comes to classic Americana, nothing is more on point than KULE. A brand who believes being comfortable shouldn’t come at the price of looking polished. And we think that’s pretty damn KULE.
Stripes just make me Happy seems like a reasonable enough thought, but when it’s KULE’s designer and founder Nikki Kule saying these words, you know she means it. Kule herself epitomizes my favorite go to uniform lewk: striped tee, jeans, sneakers and a classic third piece (ie blazer, cardigan, parka). When it comes to naviagating the current fashion jungle, you feel as though you are required to buy things that either emblazon a brands logo to your chest, or costs you so much, you feel it necessary to leave the garment tag on ala Mini Pearl. But when your logo is in fact one of American Sportswear’s most lauded prints, you quickly find yourself making room for multiples to live in your wardrobe.
So, why is KULE so, well cool? The answer lies in the design. The tees allow the wearer to feel polished while also appearing effortlessly approachable. I call it Fashion Math; If we wear something tight on the bottom, I like to wear something larger on the top and vice versa. So when I want to wear a relaxed tee, It is always the arms that make me feel, in a word, unkempt. But Kule has found the remedy to this trauma in that their fit offers a roomy body and fitted sleeves, therefore allowing the wearer to feel that although oversized, their figure is well displayed.
I personally love KULE so much this post didn’t really need images. Mainly due to the fact that I have enough personal content to populate it. Peep the REEDiculous highlights below.
And now the world of KULE expands well beyond the striped tee. The full range now offers shirting, parkas, the most legit amahzing track jackets, SCRUNCHIES!!!!, empowered socks, totes and of course the most important to myself, men’s. Also added are the message tees, which have taken on a whole life of their own. With the likes of ‘O BOY’ (Nikki’s go to phrase) to ‘O MAN’ (cause sometimes O BOY isn’t enough), to the rad ‘1973’ Tees.
The 1973 Tees are particularly awesome because of what it is they stand for, which is perfectly explained in this description found on their official website Kule.com.
‘ KULE has partnered with prinkshop on limited edition 1973 tees, commemorating the historic year Roe v. Wade was passed into law. We are donating 30% of each purchase to the National Institute of Reproductive Health, an organization fighting to protect a woman's right to choose.’
Peep my current (laundry) list of must have from the fine folks of KULE right here, in all their glory!